Friday, 4 May 2007

Media's influence on the choice of the individual...

Media in current society is much more diverse and readily available for viewing, listening and reading. There are many different avenues of media. We now have televison, radio, billboards, newspapers, magazines and the internet, all of which are awash with various information, numerous advertisements and much more proof to substantiate any scientific claim made. We now know more, seek more and want to be informed of more than we ever have before, and why, because it is readily available to us. As a result, we have a heightened awareness of events around us due to the overwhelming power of current media.
So, was it the fact that now a choice allowed global warming to be more publicized that it is more accepted? No, this is only one choice, minute in comparison to the other.
The other choice is the only choice that has any power over people's mindset on the issue. This is really the only choice that defines whether or not the media has any influence at all over people's thoughts and reactions to global warming. What one choice is it that my group is implicating? The choice we are referring to is simply the choice to accept what has been placed in front of you, to accept what is told or shown to you. Put quite simply, it is the choice to believe.

No comments: